Do your current marketing materials project a professional and confident business image? Having less than a stellar logo, business cards and brochures can actually hurt your business by portraying an "I don't care" attitude. As first impressions are vitally important in today's competitive business environment, consider what your logo and business card convey to your prospects. If you're selling a high-end product, your company's image needs to be high-end.

Many small business start up with a homemade or "predesigned" logo and business card, that both look and feel cheap. Predesigned logos and business cards, offered by various printing companies, can serve a purpose for startup businesses with limited budgets; but there comes a time when your need to differentiate your business from the competition.

Renegade Graphics can provide a professional facelift to all your marketing materials from a logo to a website. By learning about your business I can keep your original design concept intact, or create an entirely new look to brand your business. By LISTENING to you and visiting your business, I am able create marketing materials that convey your unique business vision.

Don't think that you need to recreate all of your marketing materials at once. Small businesses with limited marketing budgets, should start with a logo and business card. As your business grows, consider adding matching brochures, letterhead or a website to your marketing arsenal. Over time, your company will have a complete array of marketing materials that consistently brand your business.

It is also important to understand the difference between marketing and sales. Marketing refers to strategies used to make clients and prospects aware of your business. Sales are the final stage of strategies used to market your business. A solid marketing concept contributes to a client's belief that your product is the best fit for their needs.

Consider marketing as an investment, not as an expense.

A marketing facelift should result in increased customer awareness and traffic to your business. Ultimately, a successful facelift will increase sales and strengthen your business identity. In today's competitive environment, businesses must be smart in marketing both themselves and their products. No company should allow their image to convey the wrong message.

Let Renegade Graphics help you create a winning first impression that takes your business to the next level.

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